The Hottest Scarf Styles to Try Now

Your guide to one of the hottest trends of 2025 and 2026

Step into your It Girl era and embrace the scarf takeover, from chic headscarves and playful bandanas to statement silk wraps. This trend is absolutely everywhere right now, from the streets of London and Copenhagen to your TikTok FYP and celebrity wardrobes. Whether you wear it in your hair, around your waist, tied to your bag or styled as a necklace, the scarf is the ultimate mix of fashion and function. It works in every season, controls frizz in any weather and can instantly switch up your outfit.

With the right colours and prints, scarves go from dreamy Euro summer escapes to cozy winter coffee dates with ease.

Here are our favourite ways to style scarves from head to toe, whether you want that off-duty model moment or a full-on retro glam look. Browse our Bandanas & Scarves Collection for further inspiration.

Rock the Off-Duty Model Head Scarf

The head scarf has been on the style radar, spotted on everyone from Gracie Abrams, and Hailey Bieber to Sabrina Carpenter.

For retro-chic ‘70s glam style loved by Kendall Jenner and Anya Taylor Joy, fold your scarf into a triangle and drape it over your head so the point sits just below the crown. Tie at the base of your neck and pair with oversized sunglasses, classic hoops, and a cosy knit for cooler months or breezy dresses and bikinis in summer. Our Boho Western Scarf nails that effortless bohemian Euro summer vibe.

For sporty street style loved by Hailey Bieber, layer your scarf over a baseball cap. Our Leopard Print Satin Scarf gives a chic touch to any casual ensemble, try pairing with a cropped hoodie or oversized tee for the ultimate street style look.

For a glamorous turban inspired by Imaan Hammam, fold into a triangle, place the edge along your hairline, wrap the ends around your head, knot at the back, and tuck in the point. This full head-wrap is bold, polished, and instantly elevates any outfit.

Lock in any style with our Bobby Pin Packs for a flawless finish all day.

Scarf Necklaces are In

The scarf necklace is taking over both runways and the street style scene. At Copenhagen Fashion Week, brands like Baum Und Pferdgarten and Operasport sent models down the runway with scarves tied at the neck. Some of our favourite stylish celebs are loving it too, from Sophia Grainge to style icons Harry Styles, Timothée Chalamet and A$AP Rocky.

To recreate the look, try our Flower Paisley Printed Scarf. Wrap it once around your neck and knot the ends at the front for a chic, effortless finish, or shift the knot to the side for a Parisian-inspired touch.

For extra drama, tie it into a bow, or fold it into a triangle and knot it behind your neck for a relaxed cowl-neck effect, perfect for festival ready wear.

Style a plunging neckline dress with a bold scarf in a striking print or colour for an unexpected statement in place of a necklace. For a more polished finish, elevate formal wear by pairing a neck scarf with a suit in place of a tie. Layer it under a blazer, or pair with a crisp shirt and statement earrings to balance sophistication with playful edge.

Upgrade Braids & Ponytails

Hair scarves are a favourite of high-end fashion houses, with Hermes Resort 2026 and Baum Und Pferdgarten both showcasing them woven into braids for added texture and contrast.

For a braid upgrade, secure your scarf at the base with an elastic before you begin braiding. Divide your hair into three sections, weaving the scarf into two of the strands for an even look. Keep your braid firm for a sleek finish, then secure with a black elastic. Let the scarf ends hang loose for extra movement and lock in the style with a light mist of hairspray.

If you prefer ponytails, tie a scarf around the base for a playful, polished finish. Choose lighter tones for a spring-ready feel, deeper shades for cooler months or go bright and bold for a statement-making accessory. Browse our Hair Bandana’s collection for further inspiration.

Flattering Sarong Styles

One of the biggest scarf trends right now? Hip-tied styling. Spotted everywhere from resort runways to off-duty street looks, this easy twist instantly channels vacation-ready energy. Whether worn as a belt, draped like a sarong, or knotted casually at the side, a hip-tied scarf adds that effortless lift to any outfit.

Channel The Summer I Turned Pretty actress Lola Tung with a folded triangle bandana tied to one side of your waist. Our Blue Regal Printed Scarf is perfect for this. For Alexa Chung’s timeless style, try our Leopard Print Border Scarf for that vintage cool-girl effect.

To get Alexa and Lola’s style, fold your scarf diagonally and tie the points at the side of your waist for an asymmetric finish. Double knot, use a hidden safety pin or secure with a brooch from our Brooches and Pins Collection for extra hold.

Hermes’ 2026 Resort Collection featured scarves wrapped multiple times around the waist as belts, both through belt loops and without. Tie at the front for a statement or at the side or back for something more understated.

Refresh Your Bag

Another high-fashion favourite? The bag scarf. This simple styling trick can instantly transform any handbag, taking it from basic to standout in seconds. Match your scarf to the colours in your outfit for a coordinated, polished look, or go bold and use a vibrant print to add a playful pop to a neutral bag. For example, pair our Green Satin Fabric Scarf with a cosy green knit for a tonal match, or tie a bright scarf around a black tote for an unexpected statement that turns heads.

For a full wrap, fold the scarf diagonally, then into a thick band and wind it tightly around your bag handle for a sleek, structured effect. For a softer, more relaxed vibe, simply knot the scarf or tie it into a bow and let the ends hang freely. This works beautifully on top handles, bucket bags, or crossbody straps, adding movement, texture, and personality to your look.

Want to get creative? Mix patterns and prints for a maximalist statement, or layer two scarves together for a pop of colour and texture. You can even knot a scarf around the base of a bag charm or hang it from a strap for a playful, asymmetrical twist. Whether you’re running errands, heading to brunch, or jetting off on vacation, a bag scarf instantly elevates your style with minimal effort, making it a must-have accessory for any wardrobe.

Y2K Scarf Tops

Scarf tops are back in a big way and are perfect for music festivals, beach parties and warm nights out. This Y2K throwback is giving early 2000s Christina Aguilera energy with a modern twist, as seen on artists like Doechii.

For the classic look, fold your scarf into a triangle, place the folded edge across your chest and tie the ends at your back. For the halter style, start by finding the tip of the triangle and separate the top layer from the bottom. Tie these two ends together behind your neck.

Next, take the remaining scarf ends and tie them behind your back. For extra hold, secure with a discreet safety pin.

To create a sweetheart neckline, begin with the classic triangle scarf top. Separate the pointed end of the triangle into top and bottom layers. Lift the bottom layer up and over to shape the sweetheart neckline, then knot it with the front end of the triangle and pull tight to secure. Tuck in any loose ends for a polished finish. For more coverage and structure, weave your scarf into a strapless bra before tying. Our Flower Outline Scarf is the ultimate choice for this style, with its romantic print and gorgeous colour palette.

From your hair to your waist, bags to tops, scarves are the most versatile accessory you can own right now. Try one of these styles, make it your own and tag us on Instagram or TikTok  with your favourite It Scarf moment.